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Drop a Pebble in the Water

A pebble is an idea, inert until someone does something with it.

Drop a pebble in the water and it sets in motion ripples that reach the far shores. Skip a pebble on the water’s surface and it makes many sets of ripples.

At Key Writing Concepts we’re all about making ripples, sometimes even waves if the ideas are big enough.

Turning ideas into reality means picking up the right pebble, dropping it in the right pond and knowing where the ripples will go.

Easier said than done . . . it's what we do.